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VisualIQ

Owned by:  Nielsen
In Their Own Words
"As the number of marketing and advertising touchpoints explode and the demand for ROI and accountability grows, it’s easy to feel overwhelmed. Leveraging Nielsen’s robust consumer data and scale in marketing mix modeling and Visual IQ’s rich history of multi-touch attribution expertise, we identify who your customers and prospects are, the marketing and media they consume, and the products and services they buy – for the most complete, audience-based view of marketing performance."
Industry affiliations

None

What data does this company collect?
Data Collected

Anonymous : Browser Information, Cookie Data , Internet Service Provider

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data

PII : EU- IP Address, EU- Unique Device ID , PII Collected via 3rd Parties

Data Sharing

Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

12-18 Months

Data Use

Ad Serving

Your choices
Privacy contact
Visual IQ
85 Broad Street
New York, NY 10004

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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.