Adobe Marketing Cloud (Audience Manager)

Owned by:  Adobe
In Their Own Words
What is Adobe Audience Manager? It’s a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Industry affiliations
What does this company do?
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous : Clickstream Data, IP Address (EU PII), Location Based Data, Search History

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name , PII Collected via 3rd Parties, Personally Identifiable Information (details undisclosed), Phone Number

*Data is collected on behalf of, and owned by, client.

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

Undisclosed

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Cross Device Tracking, Optimization, Undisclosed

Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
Adobe Systems Incorporated Privacy Officer/Customer Information Legal Department, A17
345 Park Avenue
San Jose, CA 95110-2704

Phone: 877.722.7088
Opt-out cookies
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.