In Their Own Words"Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, we help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success."
What does this company do?
Advertiser
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
What data does this company collect?
Data Collected
Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Hardware/Software Type, Page Views
Pseudonymous : Clickstream Data, IP Address (EU PII)
Data Sharing
Aggregate data is shared with 3rd parties.
Data Use
Ad Serving, Ad Targeting, Analytics /Measurement, Optimization