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YuMe

Website: http://www.yume.com/
About Us: http://www.yume.com/about-us
Owned by:  RhythmOne
In Their Own Words
"YuMe, the operating system for TV 2.0, is the premium provider of end-to-end video advertising software and services. Our video advertising technology seamlessly connects advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data, Search History

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name , Phone Number

Sensitive : Financial Information

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

18-24 Months

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Cross Device Tracking, Optimization

Your choices
Privacy contact
YuMe, Inc. Attn: Privacy Inquiries
1204 Middlefield Road
Redwood City, CA 94063

Phone: (650) 591-9400
Privacy policy
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