Yahoo! Advertising Solutions
Website: http://advertising.yahoo.com/
Owned by: Yahoo!
In Their Own Words
"Yahoo! display advertising solutions combine vast, engaged audiences with deep consumer insights, industry-leading targeting tools and other innovations to help you drive better results, and turn those audiences into customers."
Industry affiliations
What does this company do?
Creative/Ad Format Technology
Provider of technology or services that enable advertisers to create specialized advertising messages that typically offer increased features and interactivity.
Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
What data does this company collect?
Data Collected
Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Hardware/Software Type, Interaction Data , Page Views
Pseudonymous : IP Address (EU PII), Search History
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Data Retention
18-24 Months
Data Use
Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization
Your choices
We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.
Privacy contact
Yahoo! Inc.
Attn: Customer Care - Privacy Policy Issues
701 First Avenue
Sunnyvale, CA 94089
Phone: (408) 349-5070
Privacy policy
Opt-out cookies
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means.
Browser cookies
Name: AO
Path: /
Content: o=1
Expiration date: 65569-05-21 16:20:0
Name: B
Path: /
Content: 3d1qdrdass3gr&b=4&d=4auM3vprYH0wsQ--&s=4l
Expiration date: 2017-08-14 15:50:8
*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.
About Evidon
Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.