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Yahoo! Ad Network

Website: http://advertising.yahoo.com/
About Us: https://policies.yahoo.com/us/en/yahoo/privacy/adinfo/index.htm
Owned by:  Yahoo! Advertising Solutions
In Their Own Words
"Yahoo! delivers custom solutions to build your brand and drive the response you want. Yahoo!'s industry-leading targeting tools turn audiences into customers, helping you reach the people who matter to your business and deliver the right message."
Industry affiliations
What does this company do?
Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Publisher
Web site operator that sells and displays ads.
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address (EU PII), Location Based Data, Search History

PII : EU- IP Address, EU- Unique Device ID

Data Sharing

Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention

3-6 Months

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
Yahoo! Inc. Customer Care - Privacy Policy Issues
701 First Avenue
Sunnyvale, CA 94089

Phone: (408) 349-5070
Privacy policy
Opt-out cookies
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Expiration date: 2031-08-16 21:17:5

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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.

The data on this page has been collected by Evidon, an independent information and service provider. This page is not supplied, sponsored or endorsed by the subject company.