Visible Measures
Website: http://www.visiblemeasures.com/
About Us: http://www.visiblemeasures.com/about/
Owned by: Acuity Ads
In Their Own Words
"It all comes down to our data. Visible Measures was founded by a core team of engineers with the purpose of measuring and analyzing video performance for brands and publishers. We’ve built up the world’s largest viewership data footprint for branded video over the past seven years– longer than anyone else in the business.
We’ve tracked over 14,000 campaigns. We know how 380 million consumers engage with branded video content. We’ve studied consumer behavior from 3 trillion (yes, with a “t”) video views. Today – every day – we’ll monitor over 500 million videos.
Our data allows us to partner with global brands and publishers, distributing video content and offering real-time analytics and feedback that illuminates and informs those responsible for telling stories through video."
Industry affiliations
None
What data does this company collect?
Data Collected
Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Page Views , Serving Domains
Pseudonymous : IP Address, Search History
PII : EU- IP Address, Email Address, Name , PII Collected via 3rd Parties, Phone Number
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Analytics /Measurement
Your choices
Privacy contact
Visible Measures Corp.
25 Kingston Street
5th Floor
Boston, MA 02111
Phone: (617) 482-0222
Email: privacy@visiblemeasures.com
Privacy contact URL: http://www.visiblemeasures.com/contact/
Privacy policy
Opt-out cookies
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means.
Browser cookies
No cookies found
*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.
About Evidon
Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.