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Videology (formerly TidalTV)

Owned by:  Amobee
In Their Own Words
"Videology was founded in 2007 by Scott Ferber—also the co-founder of advertising.com. It is one of the world’s leading video advertising platforms. Our global, market-leading technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in today fast-moving media landscape. From the start, Videology’s technology was built to solve the industry’s marketing challenges in a world where video viewership was fragmenting across screens, and the definition of “television” was changing. We have always focused on one goal: helping advertisers effectively and efficiently reach consumers wherever they are watching video. Today, our advertising software is being used by the biggest agencies, trading desks, and marketers around the world to reach consumers with relevant video advertising across screens."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data

PII : EU- IP Address, EU- Unique Device ID , PII Collected via 3rd Parties

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

Undisclosed

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
Privacy contact
Videology, Inc. Attn: Privacy
1500 Broadway
4th Fl
New York, NY 10036

Phone: 212.231.7840
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.