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Tapad

Website: http://www.tapad.com/
About Us: http://www.tapad.com/about-us/who-we-are/
In Their Own Words
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, Miami, Minneapolis, San Francisco, Frankfurt, London and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.” For more information on Tapad visit www.tapad.com.
Industry affiliations
What does this company do?
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
What data does this company collect?
Data Collected

Anonymous : Ad Views, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous : Device ID (EU PII), IP Address (EU PII), Location Based Data

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Name , Phone Number

Sensitive : Financial Information

*Data is collected on behalf of, and owned by, client.

Data Sharing

Aggregate data is shared with 3rd parties.

Data Retention

Undisclosed

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
Tapad, Inc. Attn: Privacy Policy
60 Madison Avenue
3rd Floor
New York, NY 10010

Phone: (646) 561-6500
Privacy policy
Opt-out cookies
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means.
Browser cookies
Name: TapAd_DID
Path: /
Content: OptedOut
Expiration date: 2022-05-01 8:7:47

Name: TapAd_TS
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Content: 0
Expiration date: 56157-03-28 12:16:40

Name: TapAd_DID
Path: /
Content: OptedOut
Expiration date: 2033-11-16 7:27:55

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Path: /
Content: OPT_OUT
Expiration date: 2033-11-16 7:27:56

*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.
About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.

The data on this page has been collected by Evidon, an independent information and service provider. This page is not supplied, sponsored or endorsed by the subject company.