Snowplow Analytics Limited
Website: https://snowplowanalytics.com/
About Us: https://snowplowanalytics.com/company/
In Their Own Words
Snowplow is an enterprise-strength event analytics platform. It does three things:
- Identifies your users, and tracks the way they engage with your website or application - Stores your users' behavioural data in a scalable "event data warehouse" you control, entirely on your systems - Enables you to join your web analytics andother Snowplow event data with 3rd party data sources e.g. marketing data sets (from Adwords, display networks, PPC providers), customer data sets e.g. from CRM systems like Salesforce or Hubspot, and content and catalogue platforms e.g. CMSs - Lets you plug in *any* analysis tool you wish to crunch that data, including big data toolsets (e.g. Hive, Spark, Kinesis), traditional BI tools (e.g. Tableau, Looker) and statistical and graphical tools e.g. R, Python, SPSS
Industry affiliations
None
What data does this company collect?
Data Collected
Anonymous : Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous : Device ID (EU PII), IP Address
PII : EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Analytics /Measurement, Optimization
Your choices
Privacy contact
Snowplow Analytics
The Roma Building,
32-38 Scrutton Street
Phone: +44 (0)203 589 6116
Privacy contact URL: https://snowplowanalytics.com/company/contact-us/
Privacy policy
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