Simpli.fi

In Their Own Words
"Simpli.fi is the global demand side platform (DSP) at the intersection of search and display. Its keyword-based platform brings the efficiency of search together with the reach and brand impact of display, allowing marketers to act on individual intent data."
Industry affiliations
What does this company do?
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
What data does this company collect?
Data Collected

Anonymous : Analytics, Cookie Data , Date/Time, Interaction Data , Page Views , Serving Domains

Pseudonymous : IP Address (EU PII)

Data Sharing

Anonymous data is shared with 3rd parties.

Data Retention

0-3 Months

Data Use

Ad Targeting, Analytics /Measurement, Optimization

Your choices
We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.
Privacy contact
Chief Privacy Officer c/o Frost Prioleau, CEO Simpli.fi Holdings Inc.
1407 Texas Street
Suite 202
Fort Worth, TX 76102

Phone: (800) 781-1941
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.