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Simpli.fi

In Their Own Words
Simpli.fi is a demand side platform transforming unstructured data elements to valuable factors that aid in decision making.
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name , PII Collected via 3rd Parties, Personally Identifiable Information (details undisclosed), Phone Number

Data Sharing

PII data is shared with 3rd parties.

Data Retention

As long as necessary to fulfill a business need or as required by law.

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Data Storage Location

The Personal Information of users who are located outside the U.S. may be transferred to the U.S., where our servers are located and where it will be processed and stored on servers in the U.S

Your choices
Privacy contact
Chief Privacy Officer c/o Frost Prioleau, CEO Simpli.fi Holdings Inc.
128 East Exchange Avenue, Suite 700
Fort Worth, TX 76164

Phone: +1 800 840 0768
Privacy contact URL: https://simpli.fi/contactus/
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.