Quantcast

In Their Own Words
"Quantcast helps create a more personalized digital world. We have built one of the world's most sophisticated data-intelligence platforms, using big data and machine learning to solve the biggest challenges in marketing and create more rewarding experiences across the digital landscape. Publishers use our insights to better understand audiences and how content resonates with consumers they want to attract and retain. Marketers utilize our understanding of online behavior and our predictive advertising capabilities to reach the customers most likely to engage with their messages. Consumers see the results of our work in relevant stories and advertisements that create a personalized experience across all of their devices."
Industry affiliations
What does this company do?
Business Intelligence
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
What data does this company collect?
Data Collected

Anonymous : Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Page Views

Pseudonymous : Device ID (EU PII), IP Address (EU PII), Location Based Data, Search History

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Name , Phone Number

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

12-18 Months

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement

Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
Quantcast Corp. Attn: Legal Department
201 Third Street
2nd Floor
San Francisco, CA 94103

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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.