Platform161
Website: http://platform161.com/
About Us: https://platform161.com/#item-1
In Their Own Words
"Platform 161 is the first independent technology provider that enables online players to easily increase and optimize their ROI in real time across all inventory sources and has fully integrated the main Real Time Bidding platforms."
Industry affiliations
What does this company do?
Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
What data does this company collect?
Data Collected
Anonymous : Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Page Views
Pseudonymous : Clickstream Data, IP Address (EU PII)
Data Sharing
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Targeting, Analytics /Measurement, Optimization
Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
Platform161
Attention: Privacy Questions
Johan Huizingalaan 763a 4th floor
4th floor
Privacy contact URL: http://platform161.com/contact-us/
Privacy policy
Opt-out cookies
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means.
Browser cookies
Name: tuuid
Path: /
Content: opt-out
Expiration date: 1938-01-19 21:6:53
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Content: opt-out
Expiration date: 2036-01-27 17:25:16
*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.
About Evidon
Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.