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Placed

Owned by:  Snap Inc.
In Their Own Words
"Placed provides clients the most complete understanding of what consumers do in the physical world – and turns that information into actionable insights. Placed is the leader in location analytics. By directly measuring locations through smartphones and leveraging big data principles, Placed is able to index the real-world paths and behaviors of consumers."
Industry affiliations

None

What data does this company collect?
Data Collected

Anonymous : Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data, Search History

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Name , PII Collected via 3rd Parties, Phone Number

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

Undisclosed

Data Use

Ad Targeting, Analytics /Measurement

Your choices
Privacy contact
Placed, Inc.
1501 Fourth Avenue
Suite 2500
Seattle, WA 98101

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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.