Anonymous : Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous : Device ID (EU PII), IP Address, Location Based Data
PII : Address, EU- IP Address, Email Address, Name , PII Collected via 3rd Parties, Phone Number
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics /Measurement, Optimization
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