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Optimizely

Website: https://www.optimizely.com/
About Us: https://www.optimizely.com/about/
In Their Own Words
"Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name , PII Collected via 3rd Parties, Phone Number

Sensitive : Financial Information

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

As long as necessary to fulfill a business need or as required by law.

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Data Storage Location

Your information may be stored and processed in – and we may transfer information to – the U.S. and other countries where Optimizely (including its subsidiaries and affiliates) and our advertising partners and service providers maintain systems and facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law.

Your choices
Privacy contact
Optimizely, Inc. Attn: Privacy Policy
631 Howard Street
Suite 100
San Francisco, CA 94105

Privacy policy
Opt-out cookies
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.

The data on this page has been collected by Evidon, an independent information and service provider. This page is not supplied, sponsored or endorsed by the subject company.