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OpenX

Website: http://www.openx.com/
About Us: http://openx.com/about/
In Their Own Words
"OpenX creates quality programmatic advertising markets that drive superior monetization for publishers and optimal value for brands. As monetization partners to more than 1,200 publishers worldwide, OpenX has the largest knowledge base of publishers needs and trends. Our robust global technology infrastructure that ensures full reliability for all ad formats across all digital environments."
Industry affiliations
What does this company do?
Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Demographic Data, Interaction Data , Page Views

Pseudonymous : Device ID (EU PII), IP Address (EU PII), Location Based Data

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name

Sensitive : Financial Information

Data Sharing

Aggregate data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention

Undisclosed

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
OpenX Technologies, Inc. Attention: Legal Department
888 East Walnut Street
2nd Fl
Pasadena, CA 91101

Privacy contact URL: http://www.openx.com/contact-us
Privacy policy
Opt-out cookies
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means.
Browser cookies
Name: OX_dnt
Path: /
Content: 1
Expiration date: 2020-03-09 7:15:1

Name: i
Path: /
Content: OPT+OUT
Expiration date: 1935-07-14 6:52:8

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