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Millward Brown

Website: http://www.millwardbrown.com/
About Us:  http://www.millwardbrown.com/mb-global/who-we-are
Owned by:  WPP
In Their Own Words
"Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research."
Industry affiliations

None

What data does this company collect?
Data Collected

Anonymous : Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address

PII : EU- IP Address, EU- Unique Device ID , Email Address, Name

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

As long as necessary to fulfill a business need or as required by law.

Data Use

Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
Privacy contact
Millward Brown, Inc. Global Brand Marketing Attn: Privacy Office
11 Madison Avenue
12th floor
New York, NY 10010

Phone: (212)548-7200
Privacy policy
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