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Mediasmart Mobile

Website: https://www.mediasmart.io/
About Us: https://www.mediasmart.io/about-us/
In Their Own Words
"Back in January 2012 the world of mobile advertising was still dominated by traditional ad networks selling impressions and clicks and optimizing campaigns to maximize CTRs. The first mobile ad exchanges were getting started, enabling mobile optimized inventory to be bought programmatically using real time bidding. That is when mediasmart was founded, embracing real time bidding as the most effective media buying paradigm. The company has since then evolved to support private deals as well, additional formats beyond display and integrations with multiple third parties in the ecosystem, but always staying true to its mission: allowing advertisers to effectively reach mobile audiences in real time, while maximizing engagement with campaigns."
Industry affiliations

None

What data does this company collect?
Data Collected

Anonymous : Ad Views, Browser Information, Cookie Data , Details Undisclosed, Hardware/Software Type, Internet Service Provider, Serving Domains

Pseudonymous : Device ID (EU PII), IP Address, Location Based Data

PII : EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

Undisclosed

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
Privacy contact
Mediasmart Mobile S.L.
García de Paredes 12, 1º B

Phone: +44 7834 284 611
Privacy policy
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