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Madison Logic

In Their Own Words
Madison Logic is the global leader in Account Based Marketing. Our B2B marketing technology platform, Activate ABM™, unifies display advertising and lead generation with comprehensive attribution metrics to show real return on investment. As the only comprehensive global ABM platform built for B2B marketers, it leverages unmatched proprietary data, reach, and scale to identify, engage and convert prospective accounts. With Madison Logic, B2B marketers can easily gain insights into their target accounts to personalize their message, optimize their programs and inform their sales and marketing strategy.
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views

Pseudonymous : Clickstream Data, IP Address

PII : Address, Email Address, Login, Name , PII Collected via 3rd Parties, Phone Number

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

4-5 Years

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Data Storage Location

The Platform and the servers and facilities that maintain the data we hold are operated in the United States and other countries outside of the European Union. As an international business, our use of information necessarily involves the transmission of Personal Data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be accessed, transferred to and processed in the United States.

Your choices
Privacy contact
Madison Logic, Inc. Data Privacy Officer
257 Park Avenue South
2nd Floor
New York, NY 10010

Phone: (646) 937-5800
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.