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Salesforce DMP (Formerly Krux Digital)

Website: https://www.salesforce.com/products/marketing-cloud/data-management/
About Us: https://www.salesforce.com/company/about-us/
In Their Own Words
"Salesforce DMP helps more than 200 leading marketers and media companies deliver more relevant, thus more valuable, consumer experiences by capturing, unifying, and activating data signatures across every device (desktop, mobile, tablet, set-top) and every channel (display, social, search, video), in real time. Every company is awash in people data from multiple sources, without the tools to harness and learn from it. Through our data management platform (DMP), Salesforce DMP serves as the Intelligent Marketing HubTM that helps market leaders deliver breakthrough media, content, and commerce experiences that deepen consumer engagement, strengthen brands, and improve business performance. Monthly, Salesforce DMP interacts with more than 3 billion browsers and devices, supports more than 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences. Salesforce DMP was founded in 2010 and is headquartered in San Francisco with ten offices across five continents. Salesforce DMP clients include companies like Kellogg, ConAgra, Jet Blue, Mondelez, Time Warner, Meredith and Peugeot-PSA, with enterprises regularly achieving a 10x or higher ROI."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data, Search History

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name , PII Collected via 3rd Parties, Phone Number

Sensitive : Financial Information

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
Privacy contact
Salesforce Data Protection Officer (Salesforce Privacy Team)
415 Mission St.,
3rd Floor
San Francisco , CA 94105

Phone: 1.800.667.6389
Privacy policy
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