Salesforce DMP
Website: https://www.krux.com/
About Us: https://www.krux.com/company/about-krux/
In Their Own Words
Salesforce DMP helps more than 200 leading marketers and media companies deliver more relevant, thus more valuable, consumer experiences by capturing, unifying, and activating data signatures across every device (desktop, mobile, tablet, set-top) and every channel (display, social, search, video), in real time.
Every company is awash in people data from multiple sources, without the tools to harness and learn from it. Through our data management platform (DMP), Salesforce DMP serves as the Intelligent Marketing HubTM that helps market leaders deliver breakthrough media, content, and commerce experiences that deepen consumer engagement, strengthen brands, and improve business performance.
Monthly, Salesforce DMP interacts with more than 3 billion browsers and devices, supports more than 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences.
Salesforce DMP was founded in 2010 and is headquartered in San Francisco with ten offices across five continents. Salesforce DMP clients include companies like Kellogg, ConAgra, Jet Blue, Mondelez, Time Warner, Meredith and Peugeot-PSA, with enterprises regularly achieving a 10x or higher ROI.
Industry affiliations
What does this company do?
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
What data does this company collect?
Data Collected
Anonymous : Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains
Pseudonymous : IP Address (EU PII)
PII : Address, EU- IP Address, Email Address, Name , Phone Number
Data Sharing
Undisclosed
Data Retention
Undisclosed
Data Use
Ad Targeting, Analytics /Measurement, Content Customization, Optimization
Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
Attn: Krux Privacy
50 Fremont
Floor 40
San Francisco , CA 94105
Phone: 888.415.5789
Email: krux-privacy@salesforce.com
Privacy policy
Opt-out cookies
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means.
Browser cookies
Name: _kuid_
Path: /
Content: OPTOUT
Expiration date: 50970-04-28 0:33:20
Name: _kuid_
Path: /
Content: OPTOUT
Expiration date: 1995-06-02 6:12:1
*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.
About Evidon
Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.