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Integral Ad Science (formerly AdSafe)

Website: https://integralads.com/
About Us: https://integralads.com/about/
In Their Own Words
"Ahead of the class and nowhere near finished We are a global media valuation platform that enables digital buyers and sellers to assess the value of every ad opportunity across channels and screens, and make informed decisions that maximize ROI. Through constant technological innovation, key partnerships, and strong client relationships, we’re driving the industry toward realizing the full potential of online advertising."
Industry affiliations
What does this company do?
Ad Verification
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Optimizer
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address (EU PII), Location Based Data

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Name , PII Collected via 3rd Parties, Phone Number

Sensitive : Financial Information

*Data is collected on behalf of, and owned by, client.

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

As long as necessary to fulfill a business need or as required by law.

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Cross Device Tracking, Optimization

Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
Integral Ad Science, Inc. Attn: General Counsel
95 Morton Street
New York, NY 10014

Phone: +1-646-278-4864
Privacy policy
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