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IBM Digital Analytics (formerly Coremetrics)

Owned by:  IBM
In Their Own Words
"IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for near real-time digital analytics, data monitoring and comparative benchmarking. It analyzes and reports on your visitors' digital journeys—across marketing touchpoints and channels—to provide customer insights that help marketers deliver more personalized, relevant and effective marketing. You can expand the IBM Digital Analytics platform with options to analyze multiple sites, offline customer behavior, ad relevancy, impression attribution and social media channels. The IBM Digital Analytics platform helps you: Gain marketing insights quickly with intuitive dashboards that monitor behavioral customer data on demand. Remove barriers for applying web analytics data by harnessing near real-time analytics and surfacing them quickly in your marketing plans and actions. Identify real campaign contributions and attribution insights by evaluating individual channels as well as the combined effect of multiple marketing touchpoints. Turn behavioral insights into automated digital marketing action across digital channels for faster revenue gains. Simplify web analytics management and delivery by integrating analytics data easily with your marketing systems."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views

Pseudonymous : IP Address

PII : Address, EU- IP Address, Email Address, Login, Name , Phone Number

Sensitive : Financial Information

Data Sharing

Data is shared with 3rd parties (specifics undisclosed).

Data Retention

As long as necessary to fulfill a business need or as required by law.

Data Use

Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
Privacy contact
IBM Corporate Privacy Office
1 New Orchard Road
Armonk, NY 10540

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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.