Anonymous : Date/Time, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : IP Address, Location Based Data

PII : EU- IP Address, EU- Unique Device ID , Email Address, Name

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

As long as necessary to fulfill a business need or as required by law.

Analytics /Measurement, Optimization

Visitor and usage data that Hotjar collects through its software is stored in Ireland, European Union (EU) on the Amazon Web Services infrastructure, eu-west-1 data centers. Our application and database servers run inside an Amazon Virtual Private Cloud (VPC). Access to the VPC is limited to Hotjar team members on a need-to-know basis. Data stores within the VPC are not directly exposed to the internet. Only systems with a direct technical need are exposed (e.g. frontend web servers, load balancers, and other systems, which directly serve customer traffic).