In Their Own Words"Grapeshot is a New York and London based privately-owned keyword technology provider that provides audience and keyword targeting and analytics solutions in open and private programmatic environments. Grapeshot builds connections for brands, publishers, buy-side and supply-side partners using our page crawling algorithm. Grapeshot’s core technology and product suite offers a fully customizable, transparent and scalable solution, giving our clients simple, integrated control over brand safe targeting."
Industry affiliations
None
What does this company do?
Ad Verification
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
What data does this company collect?
Data Collected
Anonymous : Cookie Data , Details Undisclosed
Pseudonymous : IP Address (EU PII), Search History
Data Use
Ad Serving, Ad Targeting, Analytics /Measurement