Google Tag Manager

Owned by:  Google Inc.
In Their Own Words
"We’ve packed Google Tag Manager with lots of great tools to take the pain out of tagging. Read on for more information about our most useful features. Tag Technology Google Tag Manager gives you full control over how your tags fire and are defined. Usability We’ve designed Google Tag Manager with marketers in mind, but webmasters and IT folks will love it, too. Accounts & User Roles Share information with all the right people. Control permissions so only the IT team can publish changes. Triggers Just like custom tags, you can control when and how your tags fire, giving you just the data you need. Integration & Templates Google Tag Manager supports Google and non-Google measurement and marketing tags — many with built-in templates — so you can quickly adopt new marketing tools whenever you’re ready. Automated Tag Management Customize your infrastructure with the full-featured Google Tag Manager API. Build your own tools and set better integrations to fit your existing workflow."
Industry affiliations
What does this company do?
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Tag Manager
A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency.
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Device ID (EU PII), IP Address, Location Based Data, Search History

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name , Phone Number

Sensitive : Financial Information, Health Information, Sensitive Data (details undisclosed)

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention


Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
Google, Inc. Attn: Privacy Matters
1600 Amphitheatre Parkway
Mountain View, CA 94043

Privacy contact URL:
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.