Google Analytics

Owned by:  Google Inc.
In Their Own Words
Google Analytics gives you insights into your website traffic and marketing effectiveness. We help you buy the right keywords, target your best markets, and engage and convert more customers.
Industry affiliations
What does this company do?
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data, Search History

PII : Address, Email Address, Login, Name , Phone Number

Sensitive : Financial Information

Data Sharing

Undisclosed

Data Retention

Undisclosed

Data Use

Ad Targeting, Analytics /Measurement, Optimization

Your choices
We do not believe this company facilitates or engages in 3rd party interest-based advertising.
Privacy contact
Privacy Matters Google, Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

Opt-out cookies
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Expiration date: 2030-11-09 23:58:58

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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.