Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data, Search History
PII : Address, Email Address, Login, Name , Phone Number
Sensitive : Financial Information
Ad Targeting, Analytics /Measurement, Optimization
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