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Google Analytics

Owned by:  Google Inc.
In Their Own Words
Google Analytics gives you insights into your website traffic and marketing effectiveness. We help you buy the right keywords, target your best markets, and engage and convert more customers.
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data, Search History

PII : Email Address, Login, Name , Phone Number

Sensitive : Financial Information

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention

2-3 Years

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Cross Device Tracking, Optimization

Data Storage Location

Undisclosed

Your choices
Privacy contact
Privacy Matters Google, Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

Opt-out cookies
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means.
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.