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Owned by:  Nielsen
In Their Own Words
"We educate and empower marketers at a time when customer data fluency is the most important competitive advantage. Our customer data cloud™ is based on our highly-scalable first party data-management platform, exclusive relationships with the world's largest enterprise data providers, pioneering analytics, and closed-loop measurement solutions."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous : Device ID (EU PII), IP Address, Location Based Data

PII : EU- IP Address, EU- Unique Device ID , PII Collected via 3rd Parties

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention

12-18 Months

Data Use

Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Data Storage Location

We retain pseudonymized log file data, including cookie data, web browsing data, and mobile browsing and app usage data for up to 120 days from the date of a user’s last online activity for ad targeting purposes. Aggregated data may be retained for other purposes, including analytics, for up to 13 months. We use generally-accepted industry security standards including physical, electronic, and administrative safeguards that are designed to help protect the data that we collect, use, and retain. However, please note that no security measures are perfect, and there can be no absolute assurance of security.

Your choices
Privacy contact
7 West 22nd Street
9th Floor
New York, NY 10010

Phone: (646) 380-4400
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.