eXelate

Owned by:  Nielsen
In Their Own Words
"We educate and empower marketers at a time when customer data fluency is the most important competitive advantage. Our customer data cloud™ is based on our highly-scalable first party data-management platform, exclusive relationships with the world's largest enterprise data providers, pioneering analytics, and closed-loop measurement solutions."
Industry affiliations
What does this company do?
Business Intelligence
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous : Device ID (EU PII), IP Address, Location Based Data

PII : EU- IP Address, EU- Unique Device ID , PII Collected via 3rd Parties

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention

12-18 Months

Data Use

Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.
Privacy contact
eXelate
7 West 22nd Street
9th Floor
New York, NY 10010

Phone: (646) 380-4400
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.