Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous : Device ID (EU PII), IP Address, Location Based Data
PII : EU- IP Address, EU- Unique Device ID , PII Collected via 3rd Parties
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics /Measurement, Content Customization, Optimization
We retain pseudonymized log file data, including cookie data, web browsing data, and mobile browsing and app usage data for up to 120 days from the date of a user’s last online activity for ad targeting purposes. Aggregated data may be retained for other purposes, including analytics, for up to 13 months. We use generally-accepted industry security standards including physical, electronic, and administrative safeguards that are designed to help protect the data that we collect, use, and retain. However, please note that no security measures are perfect, and there can be no absolute assurance of security.
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Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.