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EQ Works (formerly Cyberplex)

In Their Own Words
"EQ Works [www.eqworks.com] provides a smarter way to target customers using Location Behavior. Using first-party, location-based behavior signals, advanced data analytics, and proprietary software, EQ Works creates and targets customized, performance-boosting audience segments. Proprietary algorithms and data, combined with Artificial Intelligence, generate attribution models that connect consumer behavior in the physical world to behavior in the digital world, helping solve complex challenges for brands and agencies."
Industry affiliations

None

What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data

PII : EU- IP Address, EU- Unique Device ID

Data Sharing

Undisclosed

Data Retention

18-24 Months

Data Use

Undisclosed

Your choices
Privacy contact
EQ Works, Inc.
1235 Bay Street
Suite 401
Toronto, ON M5R 3K4

Phone: +1 888-597-8889
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