Anonymous : Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views , Serving Domains
Pseudonymous : IP Address, Location Based Data
PII : Address, EU- IP Address, Email Address, Name , PII Collected via 3rd Parties, Phone Number
Sensitive : Financial Information, Social Security Number/Tax ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics /Measurement, Content Customization
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