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DoubleVerify

Website: https://www.doubleverify.com/
About Us: https://www.doubleverify.com/about/
In Their Own Words
"Our accredited technology platform provides an independent, third-party set of measurements about ad impression delivery and website traffic to help advertisers and advertising inventory sellers confirm accurate delivery characteristics, including brand safety, viewability metrics, contextual and environmental parameters (e.g., the website on which an ad appears, and where it appears on the webpage) and ad impression and website traffic quality characteristics, and to help ensure that advertisers and their partners are in compliance with their agreements, as applicable. Additionally, advertisers use information we provide about ad impression opportunities to preemptively decide if they want their creative displayed in the available impression environment. DoubleVerify collects this data about advertising delivery and website traffic on behalf of both advertisers and sellers and shares the information we collect to drive transparency and accountability in the online advertising marketplace."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous : Device ID (EU PII), IP Address, Location Based Data

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Name , Phone Number

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

As long as necessary to fulfill a business need or as required by law.

Data Use

Ad Targeting, Analytics /Measurement, Content Customization

Data Storage Location

Not Disclosed

Your choices
Privacy contact
DoubleVerify, Inc. Privacy Policy Operations
233 Spring Street
4th Floor
New York, NY 10013

Privacy policy
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.

The data on this page has been collected by Evidon, an independent information and service provider. This page is not supplied, sponsored or endorsed by the subject company.