DataXu
Website: http://www.dataxu.com/
About Us: http://www.dataxu.com/about-us/
In Their Own Words
"DataXu provides the leading real-time media management platform for digital advertising campaigns across online, mobile and video channels. With a transformative approach to digital advertising - combining automated media buying, optimization and analytics - DataXu helps brands and their agencies use dynamic ad decisioning intelligence for the highest media effectiveness, better operational efficiencies and unique consumer insights."
Industry affiliations
What does this company do?
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
What data does this company collect?
Data Collected
Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views
Pseudonymous : IP Address (EU PII), Location Based Data
Data Sharing
Data is shared with 3rd parties (specifics undisclosed).
Data Retention
12-18 Months
Data Use
Ad Serving, Ad Targeting, Analytics /Measurement, Cross Device Tracking, Optimization
Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
DataXu
281 Summer Street
5th Floor
Boston, MA 02210
Phone: (857) 244-6200
Email: privacy@dataxu.com
Privacy contact URL: http://www.dataxu.com/contact-us/
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About Evidon
Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.