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Datalogix

Owned by:  Oracle Corporation
In Their Own Words
"Datalogix connects offline purchasing data to digital media to improve audience targeting and measure sales impact. Datalogix aggregates and provides insights on over $2 trillion in consumer spending to deliver purchase-based targeting and drive more sales. Over 650 customers including the top US advertisers and digital media publishers use Datalogix to increase the effectiveness and measurability of their advertising. Datalogix will become part of the Oracle Data Cloud, a leader in Data as a Service. The combination will provide comprehensive consumer profiles that will power personalization across digital, mobile, offline and TV. With Datalogix, Oracle Data Cloud will deliver the richest understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing."
Industry affiliations
What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time

Pseudonymous : IP Address

PII : Address, EU- IP Address, Name

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

6-12 Months

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Optimization

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Privacy contact
Chief Privacy Officer, Oracle Corporation
7700 Technology Way
Denver, CO 80237

Phone: 1.650.506.7000
Privacy contact URL: http://datalogix.com/contact/
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.