Datalogix
Website: http://www.datalogix.com/
Owned by: Oracle Corporation
In Their Own Words
"Datalogix connects offline purchasing data to digital media to improve audience targeting and measure sales impact. Datalogix aggregates and provides insights on over $2 trillion in consumer spending to deliver purchase-based targeting and drive more sales. Over 650 customers including the top US advertisers and digital media publishers use Datalogix to increase the effectiveness and measurability of their advertising. Datalogix will become part of the Oracle Data Cloud, a leader in Data as a Service. The combination will provide comprehensive consumer profiles that will power personalization across digital, mobile, offline and TV. With Datalogix, Oracle Data Cloud will deliver the richest understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing."
Industry affiliations
What does this company do?
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
What data does this company collect?
Data Collected
Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time
Pseudonymous : IP Address (EU PII)
PII : Address, EU- IP Address, Name
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
6-12 Months
Data Use
Ad Serving, Ad Targeting, Analytics /Measurement, Optimization
Your choices
We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.
Privacy contact
Chief Privacy Officer, Oracle Corporation
7700 Technology Way
Denver, CO 80237
Phone: 1.650.506.7000
Privacy contact URL: http://datalogix.com/contact/
Privacy policy
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About Evidon
Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.