Company Logo

ChartBeat

Owned by:  betaworks
In Their Own Words
"A sustainable web demands we measure and monetize attention. Since the web's creation, the standard unit of success has been the click. Yet the goal of content creation has always been to get the right information to the right people and have them consume it, understand it, learn from it. This massive disconnect of goals and metrics has led to a web that rewards empty traffic, clickbait headlines, and billions of unseen ad impressions. Chartbeat is changing that. We quantify the value between the clicks. We partner with editorial teams to identify their highest quality content -- the pieces that pique and keep reader attention. We partner with advertising teams to plan campaigns around this high-quality content so these ads are seen more often and for longer. This shift to valuing and transacting on the time people are paying attention means publishers creating quality content get paid more for it, brands get the time in front of an attentive audience they're paying for, and readers get the best user experience possible."
Industry affiliations

None

What data does this company collect?
Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Page Views

Pseudonymous : Device ID (EU PII), IP Address, Location Based Data

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name , PII Collected via 3rd Parties, Phone Number

Sensitive : Financial Information

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

Undisclosed

Data Use

Ad Targeting, Analytics /Measurement, Content Customization, Optimization

Your choices
Privacy contact
Chartbeat, Inc.
826 Broadway
6th Floor
New York, NY 10003

Phone: 646 786 8472
Opt-out cookies
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means.
Browser cookies

No cookies found

*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.
About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.