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Index Exchange (Formerly Casale Media)

Website: http://www.indexexchange.com/
About Us: http://www.indexexchange.com/about/
In Their Own Words
"Index engineers its technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions programmatically and in real-time. An evolution of online media technology pioneer, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell-side management technology, and access to programmatic demand that has been organized and certified by humans. We create our solutions with you in mind. As one of the world’s premier ad tech companies, Index Exchange is led by an experienced team of industry experts and pioneers in the advertising space. Headquartered in New York City with 5 regional offices, Index Exchange employs more than 220 of the most innovative minds in advertising and technology. We’re independent by choice, because that lets us make decisions for the long-term benefit of our clients, not the immediate demands of investors, or for short term profits. It’s in our interest to work in our clients’ interests. We want long-term partners, not short-term customers. And our client’s interests are best served when they know as much as we do. We believe that full transparency means information and analysis, not just data."
Industry affiliations
What does this company do?
Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
What data does this company collect?
Data Collected

Anonymous : Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address (EU PII), Location Based Data

PII : EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention

12-18 Months

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Cross Device Tracking, Optimization

Your choices
We believe this company facilitates or engages in 3rd party interest-based targeting.
Privacy contact
Designated Privacy Officer Steve Sullivan
74 Wingold Avenue
Toronto, Ontario M6B 1P5

Privacy policy
Opt-out cookies
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