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AppNexus

Website: https://www.appnexus.com/en
About Us: https://www.appnexus.com/en/company/about-us
In Their Own Words
AppNexus is a technology company whose cloud-based software platform powers and optimizes the programmatic sale and purchase of digital advertising. Because our platform is open, customers are able to build and differentiate their technology on top of ours, making AppNexus the infrastructure through which a substantial portion of the world’s internet advertising flows. As an independent, pure-technology provider, we are fully aligned with our customers’ interests. Our core mission is to help our customers deliver the right ads at the right time to the right audience.
Industry affiliations
What data does this company collect?
Data Collected

*Data is collected on behalf of, and owned by, client. :

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data

PII : EU- IP Address, EU- Unique Device ID , PII Collected via 3rd Parties

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

4-5 Years

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Cross Device Tracking, Optimization

Your choices
Privacy contact
AppNexus, Inc.
28 West 23rd Street
4th Floor
New York , NY 10010

Phone: (646) 723-7844
Privacy policy
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About Evidon

Evidon is the leading provider of Privacy and Digital Governance Solutions. We bring transparency to the web by providing organizations with tools allowing consumers to understand and control what information is collected and used. For more information, visit our website.

The data on this page has been collected by Evidon, an independent information and service provider. This page is not supplied, sponsored or endorsed by the subject company.